Charlestown shoppers get style help | IR News

Charlestown shoppers get style help

Posted Date: 29/05/2012

By Inside Retail

Charlestown Square shopping centre has created a dedicated area for mall customers to find fashion inspiration and beauty information.

The Style Centre @ Charlestown Square is part of the centre's vision to be the first choice destination in the Hunter for fashion, fresh food, entertainment and leisure.

Mall customers can book free 20 minute style consultations with the Centre’s stylist Natalie Baker on Thursdays, Fridays and Saturdays from 10am - 3pm. In addition, Style Workshops on Thursday evenings in April and May see attendees receive a gift bag valued at $100 with retailer incentives, store Gift Cards and sample products all for only $10.

The Beauty Bar, showcasing the centre’s hair and beauty retailers, provides customers with complimentary mini make-overs and product sampling sessions on Sundays and Wednesdays.

Style Centre A

The Style Centre @ Charlestown Square is a first to the Newcastle market, with no other shopping centre in the area providing a purposely built space to support fashion category retailers, while providing customers with fashion inspiration & Beauty Information to encourage and assist in new season purchases.

"The Style Centre has been designed to be inviting, elegant, and intimate, whilst giving customers guidance to build confidence through highlighting five key body shapes with supporting fashion products best suited to that shape – from predominantly unique Charlestown Square retailers," said GPT.

Supporting the centre’s marketing plan, the Style Centre @ Charlestown Square promotes awareness of offers from retailers, who have been encouraged to supply Gift Cards for the stylist to incentivise customers to visit and spend in store after their consultations. In addition, a five hour free parking ticket will be offered as a reward for booking.

Style Centre B

The initiative is designed to build loyalty to Charlestown Square and for the centre to become the first choice fashion destination in the Hunter, all year round - not just specifically during season campaign times.

Unique fashion brands who have got involved with the program include: Myer, City Beach, French Connection, Nike, Lonsdale, Seed Heritage, Ally Fashion, Bardot, Forever New, Queenspark, Review, Table Eight, Tightrope, Jeep and RDX.

Keywords: GPT, Charlestown

Comments:

Friday, June 01, 2012 by Cristian

not really an original idea - GPT you need a new agency!

Wednesday, May 30, 2012 by Designer shopper

Oh please......... unique fashion brands. I would hardly call these stores "DESIGNER" or "UNIQUE" as they are in every other so called mainstream shopping centre in Australia.

Leave your comment

CAPTCHA Validation

Code:

Name:
* Email:

Please note: all comments are subject to moderation for legal reasons and to prevent spam. We'll approve your comment as quickly as we can. If you don't see it appear you do not need to repost it.