Pumpkin Patch opens new concept store | IR News

Pumpkin Patch opens new concept store

Posted Date: 25/06/2012

By Inside Retail

Trans-Tasman childrenswear brand Pumpkin Patch has opened a new concept store in the prime Auckland shopping strip Teed St.

The new 'Playhouse' store which features areas for children and adults to interact with the brand is a first for Australasia.

The company says the store will provide its customers with "a much more theatrical, interactive and cross-channel shopping experience".

A new ‘Click and Collect’ strategy allows customers to purchase products online can collect them in store; or if sizes or styles are not available at the time of their store visit, shoppers can go online instore and place their order to be delivered to their home or nearest Pumpkin Patch store.

"Celebrating the magic of childhood and adventure, the design concept for the new standalone embodies the fun of a ‘playhouse’; with numerous activities for both adults and children to enjoy – including an interactive station with iPads available for use, colouring in sheets, toys, TV and more," the company said in a statement.

Opening celebrations last week included Jelly Bean Jar guessing and competitions to design a skateboard or sneakers.

Keywords: Pumpkin Patch

Comments:

Join the discussion online: Be the first to leave a comment.

Leave your comment

CAPTCHA Validation

Code:

Name:
* Email:

Please note: all comments are subject to moderation for legal reasons and to prevent spam. We'll approve your comment as quickly as we can. If you don't see it appear you do not need to repost it.

Editors Picks

EXCLUSIVE FIRST LOOK: Open for business Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm open the doors on their first Aust...	Rollercoaster ride isn't over yet Many retailers will see a light at the end of the tunnel in 2013, but shouldn't hope for a miracl...	Visual spectacular First impressions can be lasting, and quality VM can say volumes about a retail store before a cu...
The new luxury Baffled by fashion? French fashion consultant Jean Jacques Picart can simplify it for you.	Giving back While some department stores are struggling, Britain's John Lewis is an example of one getting it...	The perfect storm Retailers will face further pain as the impact of global fast fashion giants entering the Austral...