Dan Murphy's 'Australia's best retailer' | IR News

Dan Murphy's 'Australia's best retailer'

Dan Murphy's 'Australia's best retailer'

Posted Date: 17/05/2012

By Inside Retail

Dan Murphy’s has taken out top honours in the second annual BRW & AMP Capital Shopping Centres 2012 Retailer of the Year awards.

The liquor retailer took out the ‘Outstanding Retailer of the Year Award’, ahead of other finalists in the category including Australian Geographic, Crust Gourmet Pizza Bars, Grill’d Healthy Burgers, Oroton Group, Salvos Stores and Telstra.

Announcing the award winners with MC Sonia Kruger, BRW editor Kate Mills said Dan Murphy’s had achieved outstanding results and were the judge's unanimous choice to take out the top gong.

"We’re thrilled to be able to recognise and celebrate the achievements of all our winners and finalists through these awards."

The judging panel was headed by ex Woolworths CEO Roger Corbett under whose tenure the liquor chain was acquired and rolled out nationally.

The use of technology to aid business was a common thread amongst finalists for the BRW & AMP Capital Shopping Centres 2012 Retailer of the Year awards.

Mills said technology had created the biggest opportunities for retailers to reach out to their customers in more ways than ever before.

"Omni-channel high-tech retailing allows customers to buy goods across a variety of channels and receive a seamless service and, enables the smartest retailers to revolutionise back-end operations to optimise inventory and supply chain processes.”

The award category winners are:

Outstanding retailer of the year - Dan Murphy’s.
New retailer of the year - Sneaking Duck.
Multi-channel retailer of the year - The Body Shop Australia.
Sustainable retailing - Woolworths.
Innovation in retail - Sneaking Duck.
Successful retail marketing campaign of the year - Bankwest.
Best customer experience of the year - Aussie Farmers Direct.

Judge Stephen Kulmar said Dan Murphy’s was "best in class worldwide for what it does".

"It takes advantage of a growth category and delivers the most dominant and well-considered product offering on the market. It compromises on nothing, whether it’s an $8 bottle of wine or a $1000 bottle of wine.”

Dan Murphy’s GM Martin Smith said despite being Woolworths-owned, Dab Murphy's had always been run as a separate business. He attributes its success to the culture the founder built.

“Murphy, by himself, fostered a focus on wine and wine education with a lowest price guarantee,” Smith says. “That combination of a great product range with staff who know their stuff and a determination to make it available to the general public not just the affluent is something we’ve worked to maintain as we’ve expanded.”

Dual winner Sneaking Duck also rates a special mention with judges – taking out two of the seven retail awards. The online prescription glass retailer only entered the ‘new retailer’ award category but blew the judges away, leading them to give Sneaking Duck the award for ‘innovation’ as well. In the innovation category Sneaking Duck was up against some big name competitors including Gloria Jean’s Coffees and Sportsgirl.

Keywords: Dan Murphy's, Woolworths

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