About the author

Adam Freedman


The art of the brand ambassador

How a celebrity could help take your business to the next level.

The art of (online) conversation

Tips for turning your customers into brand advocates – through product reviews.

TikTok: What you need to know

The world’s most downloaded app isn’t just for memes and teens.

The risks and rewards of publicity stunts

Before organising a PR stunt, think about whether it’s just what your brand needs.

Content marketing: How to sell without selling

It’s all about adding meaning to customers’ lives.

Influencer marketing: What’s the real deal?

Before you hire an ambassador, you need to crunch the numbers.


In the latest issue of Inside Retail, we celebrate 20 of Australia’s coolest businesses. Get the free report here:… https://t.co/REjr5LDgoE

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Retailer Awards entries close this Friday, 8 November. Choose from 11 categories and enter now:… https://t.co/sSrRYp4iWl

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