About the author

Adam Freedman

Articles

The art of the brand ambassador

How a celebrity could help take your business to the next level.

The art of (online) conversation

Tips for turning your customers into brand advocates – through product reviews.

TikTok: What you need to know

The world’s most downloaded app isn’t just for memes and teens.

The risks and rewards of publicity stunts

Before organising a PR stunt, think about whether it’s just what your brand needs.

Content marketing: How to sell without selling

It’s all about adding meaning to customers’ lives.

Influencer marketing: What’s the real deal?

Before you hire an ambassador, you need to crunch the numbers.

Twitter

The Iconic is offering customers pre-paid postage labels to send old clothes in good condition to charity, rather t… https://t.co/49zjMkOGOH

3 hours ago

After Kaufland's shock exit from the Australian market, the question on everyone's lips is why? Here's what indust… https://t.co/MpDbXargpD

5 hours ago

NSW-based party retailer The Party People plans to open two to four large-format pop-ups across the country this year. #retail #ausbiz

1 day ago