About the author
Adrian Jones
Articles

When the tall poppy syndrome meets sustainability
Why are Australian retailers so hesitant to talk about their sustainability efforts?

Sustainability is a culture, not a role
Businesses need to do well for the planet to maintain customer loyalty.

Consumption isn’t the enemy. Dumb consumption is
How to increase smart consumption through good product design.

Why the waste export ban should include textiles
It’s time to stop treating textiles differently from other plastic waste.

Biggest fashion victim is the Earth
We must develop an infrastructure to make recycling old clothes easy.

Textile waste: Why good intentions are not enough
Textile waste is a growing problem; retailers need to be part of the solution.
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