About the author

Brian Walker

Brian Walker

Brian brings considerable senior experience gained in the specialty retail, franchising and shopping centre sectors. He has successfully led change teams in omnichannel retail arenas and has been instrumental in the development and implementation of many notable, integrated retail channel strategy projects including, Optus, Hutchison Telecommunication, Global Brands Group, The National Australia Bank and a host of other well recognised retail, franchise retail and service organisations both nationally and internationally. Brian writes a weekly column for Inside Retail.

Articles

The new retail acronym you need to know

ROPO, or ‘research online, purchase offline’ is the latest buzzword.

How to cut through the kaleidoscopic customer journey

Three tips for building a community in the age of social media.

It takes people to bring retail alive

Store staff have a huge influence on the customer experience. Are you investing in them?

European retail: The greatest hits

Fresh off a retail study tour, Brian Walker reviews the best of European retail.

The space race: How to design your shop floor to build loyalty

A case for taking products off the shelves, and putting classrooms in the store.

The truth about physical store closures in retail

A closer look at global store closure data, and a plea for local data.

Why retail basics are the key to a great customer experience

Why being a great retailer is fundamental to the customer experience.

The relationship between online and physical retail? It’s complicated.

What we can glean from the past Christmas trading season.

A look at the future of retail in 2019 and beyond

These will be foundation years for digital growth.

How healthy paranoia could save your business

Opinion: The two common factors in global retail collapses.

If you’re not agile, you’re fragile: How to compete in a world of startups

Why agile organisations will win every time.

Will you be swallowed up by retail’s ‘great divide’?

The difference between shopping and buying.

Why personality matters

Demographics are yesterday’s news when it comes to customer segmentation.

Never mind the features, feel the benefits

People rationalise product features with their brain, but they buy benefits with their heart.

Retail learnings from the vision and legacy of Apple

Brian Walker on why many retailers try to copy Apple in their shop designs yet fall short in the actual implementation.

How to beat the machine

Brian Walker on the power of storytelling in retail.

Keeping the best of the old, creating the ‘now’

Brian Walker on a classic brand that is innovating and reinventing itself.

Do you own the retail space?

What invitation do you have to play in the great game of retail?

Why shortening the transaction gap and lengthening the experience matters

As retail changes stores need to realise the opportunity of experience.

Why Australian retail is breaking under the weight of stock

Brian Walker on the ‘scourge’ of the retail proposition.

Twitter

.@Wesfarmers to purchase @catch_au for $230 million, with @Kmart_Australia and @Targetaus to benefit from the marke… https://t.co/RNsoNC7H0R

2 weeks ago

Australian brand house #Gazal acquired by @PVHcorp in order to have greater control over its brands, such as… https://t.co/lHAdi7mKmg

3 weeks ago

Two thirds of Aussies are looking for discounts online says @PayPalAU, while retailers seek to slow price markdowns… https://t.co/54hjxgpGax

1 month ago
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