About the author

Brian Walker

Brian Walker

Brian brings considerable senior experience gained in the specialty retail, franchising and shopping centre sectors. He has successfully led change teams in omnichannel retail arenas and has been instrumental in the development and implementation of many notable, integrated retail channel strategy projects including, Optus, Hutchison Telecommunication, Global Brands Group, The National Australia Bank and a host of other well recognised retail, franchise retail and service organisations both nationally and internationally. Brian writes a weekly column for Inside Retail.

Articles

Why personality matters

Demographics are yesterday’s news when it comes to customer segmentation.

Never mind the features, feel the benefits

People rationalise product features with their brain, but they buy benefits with their heart.

Retail learnings from the vision and legacy of Apple

Brian Walker on why many retailers try to copy Apple in their shop designs yet fall short in the actual implementation.

How to beat the machine

Brian Walker on the power of storytelling in retail.

Keeping the best of the old, creating the ‘now’

Brian Walker on a classic brand that is innovating and reinventing itself.

Do you own the retail space?

What invitation do you have to play in the great game of retail?

Why shortening the transaction gap and lengthening the experience matters

As retail changes stores need to realise the opportunity of experience.

Why Australian retail is breaking under the weight of stock

Brian Walker on the ‘scourge’ of the retail proposition.

Digital mythbusters for retailers

Brian Walker on the new business models born under the term, digital.

Boards of today and tomorrow

Brian Walker wonders if the role of the board has changed in modern times.

Gaining your unfair advantage

Brian Walker on the insidious effect of cannibalisation between physical retailers.

“You talking to me?”

Brian Walker examines the art of telling your story.

Retail predictions for 2018

Brian Walker predicts the big five retailing trends for the year.

The theatre of Christmas retailing

Brian Walker says it’s showtime for retailers – and time to maximise trade during the crucial period.

Debunking the bunk on Amazon

Brian Walker asks if we can all please take a chill pill with regards to Amazon.

Building real customer experience into award winning retail

Brian Walker on a Spanish retailer’s novel approach to travel.

From acorns to icons – lessons in change leadership

Brian Walker looks at the latest currencies in the new retail economy.

All things must pass

Brian Walker ponders over some of the older brands within the Premier investments stable.

Ray Ban transforming optical retailing

Brian Walker looks at the iconic brand’s flagship store in SoHo.

Vita Mojo – The Seamless Experience

Brian Walker takes a look at London’s first entirely cash-free restaurant.

Twitter

Automotive retailer to refocus on customers love of cars. https://t.co/UENyPmFit4

3 hours ago

But clothing stores miss out on the spending boost. https://t.co/r3i9WqAwEv

6 hours ago

Chocolate retailer to join over 100 international and local brands. https://t.co/UZ6NOPia35

19 hours ago
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