About the author
Brian brings considerable senior experience gained in the specialty retail, franchising and shopping centre sectors. He has successfully led change teams in omnichannel retail arenas and has been instrumental in the development and implementation of many notable, integrated retail channel strategy projects including, Optus, Hutchison Telecommunication, Global Brands Group, The National Australia Bank and a host of other well recognised retail, franchise retail and service organisations both nationally and internationally. Brian writes a weekly column for Inside Retail.
ROPO, or ‘research online, purchase offline’ is the latest buzzword.
Three tips for building a community in the age of social media.
Store staff have a huge influence on the customer experience. Are you investing in them?
Fresh off a retail study tour, Brian Walker reviews the best of European retail.
A case for taking products off the shelves, and putting classrooms in the store.
A closer look at global store closure data, and a plea for local data.
Why being a great retailer is fundamental to the customer experience.
What we can glean from the past Christmas trading season.
These will be foundation years for digital growth.
Opinion: The two common factors in global retail collapses.
Why agile organisations will win every time.
The difference between shopping and buying.
Demographics are yesterday’s news when it comes to customer segmentation.
People rationalise product features with their brain, but they buy benefits with their heart.
Brian Walker on why many retailers try to copy Apple in their shop designs yet fall short in the actual implementation.
Brian Walker on the power of storytelling in retail.
Brian Walker on a classic brand that is innovating and reinventing itself.
What invitation do you have to play in the great game of retail?
As retail changes stores need to realise the opportunity of experience.
Brian Walker on the ‘scourge’ of the retail proposition.