About the author

Brian Walker

Brian Walker

Brian brings considerable senior experience gained in the specialty retail, franchising and shopping centre sectors. He has successfully led change teams in omnichannel retail arenas and has been instrumental in the development and implementation of many notable, integrated retail channel strategy projects including, Optus, Hutchison Telecommunication, Global Brands Group, The National Australia Bank and a host of other well recognised retail, franchise retail and service organisations both nationally and internationally. Brian writes a weekly column for Inside Retail.

Articles

The limbic system, the cognitive mind and the user illusion that misleads

This misconception about consumers is still rampant in retail.

The case for swimming against the current

Why when everyone else is zigging, it’s time to zag.

Don’t innovate, adapt: What retailers can learn from Ikea

The furniture retailer has adapted its iconic store format for urban shoppers.

The megatrend being adopted by leading retailers

Opinion: Why more retailers are embracing this ‘megatrend’.

The new retail acronym you need to know

ROPO, or ‘research online, purchase offline’ is the latest buzzword.

How to cut through the kaleidoscopic customer journey

Three tips for building a community in the age of social media.

It takes people to bring retail alive

Store staff have a huge influence on the customer experience. Are you investing in them?

European retail: The greatest hits

Fresh off a retail study tour, Brian Walker reviews the best of European retail.

The space race: How to design your shop floor to build loyalty

A case for taking products off the shelves, and putting classrooms in the store.

The truth about physical store closures in retail

A closer look at global store closure data, and a plea for local data.

Why retail basics are the key to a great customer experience

Why being a great retailer is fundamental to the customer experience.

The relationship between online and physical retail? It’s complicated.

What we can glean from the past Christmas trading season.

A look at the future of retail in 2019 and beyond

These will be foundation years for digital growth.

How healthy paranoia could save your business

Opinion: The two common factors in global retail collapses.

If you’re not agile, you’re fragile: How to compete in a world of startups

Why agile organisations will win every time.

Will you be swallowed up by retail’s ‘great divide’?

The difference between shopping and buying.

Why personality matters

Demographics are yesterday’s news when it comes to customer segmentation.

Never mind the features, feel the benefits

People rationalise product features with their brain, but they buy benefits with their heart.

Retail learnings from the vision and legacy of Apple

Brian Walker on why many retailers try to copy Apple in their shop designs yet fall short in the actual implementation.

How to beat the machine

Brian Walker on the power of storytelling in retail.

Twitter

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