About the author
Brian brings considerable senior experience gained in the specialty retail, franchising and shopping centre sectors. He has successfully led change teams in omnichannel retail arenas and has been instrumental in the development and implementation of many notable, integrated retail channel strategy projects including, Optus, Hutchison Telecommunication, Global Brands Group, The National Australia Bank and a host of other well recognised retail, franchise retail and service organisations both nationally and internationally. Brian writes a weekly column for Inside Retail.
Demographics are yesterday’s news when it comes to customer segmentation.
People rationalise product features with their brain, but they buy benefits with their heart.
Brian Walker on why many retailers try to copy Apple in their shop designs yet fall short in the actual implementation.
Brian Walker on the power of storytelling in retail.
Brian Walker on a classic brand that is innovating and reinventing itself.
What invitation do you have to play in the great game of retail?
As retail changes stores need to realise the opportunity of experience.
Brian Walker on the ‘scourge’ of the retail proposition.
Brian Walker on the new business models born under the term, digital.
Brian Walker wonders if the role of the board has changed in modern times.
Brian Walker on the insidious effect of cannibalisation between physical retailers.
Brian Walker examines the art of telling your story.
Brian Walker predicts the big five retailing trends for the year.
Brian Walker says it’s showtime for retailers – and time to maximise trade during the crucial period.
Brian Walker asks if we can all please take a chill pill with regards to Amazon.
Brian Walker on a Spanish retailer’s novel approach to travel.
Brian Walker looks at the latest currencies in the new retail economy.
Brian Walker ponders over some of the older brands within the Premier investments stable.
Brian Walker looks at the iconic brand’s flagship store in SoHo.
Brian Walker takes a look at London’s first entirely cash-free restaurant.