About the author
Caroline Ghatt is planning director (brand and retail) at Leo Burnett Sydney. She works on shopper insights and retail activations for Caltex, McDonald’s and Canon
Caroline Ghatt’s three steps to ensure your brand remains relevant in an ever changing retail landscape.
The evolution of the physical store environment is gathering pace. Caroline Ghatt looks at what’s in store as we move into 2015.
Deliberate disruption needs to be baked into business thinking and planning, says Caroline Ghatt.
The point of sale must become the point of inspiration, says Caroline Ghatt.
There’s three key elements needed for digital shopper success and they all start with P.
Retailers need to give customers consistent and compelling reasons to stay committed, says Caroline Ghatt.
Caroline Ghatt looks at four global retailers putting a touch of magic into their creative vision.
Best practice shopper marketing has a lot in common with a 90s rap song, writes Caroline Ghatt.