About the author

Caroline Ghatt

Caroline Ghatt

Caroline Ghatt is planning director (brand and retail) at Leo Burnett Sydney. She works on shopper insights and retail activations for Caltex, McDonald’s and Canon

Articles

Introducing intentional innovation

Caroline Ghatt’s three steps to ensure your brand remains relevant in an ever changing retail landscape.

2015: What’s in store

The evolution of the physical store environment is gathering pace. Caroline Ghatt looks at what’s in store as we move into 2015.

Time to embrace deliberate disruption

Deliberate disruption needs to be baked into business thinking and planning, says Caroline Ghatt.

The point of sale is dead

The point of sale must become the point of inspiration, says Caroline Ghatt.

The new digital shopper

There’s three key elements needed for digital shopper success and they all start with P.

Rekindling the retail romance

Retailers need to give customers consistent and compelling reasons to stay committed, says Caroline Ghatt.

Walmart, Burberry learn from Disney

Caroline Ghatt looks at four global retailers putting a touch of magic into their creative vision.

Stop, collaborate, and listen

Best practice shopper marketing has a lot in common with a 90s rap song, writes Caroline Ghatt.

Twitter

.@Wesfarmers to purchase @catch_au for $230 million, with @Kmart_Australia and @Targetaus to benefit from the marke… https://t.co/RNsoNC7H0R

2 weeks ago

Australian brand house #Gazal acquired by @PVHcorp in order to have greater control over its brands, such as… https://t.co/lHAdi7mKmg

3 weeks ago

Two thirds of Aussies are looking for discounts online says @PayPalAU, while retailers seek to slow price markdowns… https://t.co/54hjxgpGax

4 weeks ago
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