About the author

Craig Flanders

https://spinach.com.au/

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media. Spinach was born in 1999 with one founding principle – to help clients grow stronger. A team of passionate problem-solvers, experienced, with diverse skills, we believe in harnessing the left and right sides of the brain to create bold ideas that resonate. With a unique agency structure combining media, data, analytics, technology and creativity under one P&L, our teams are unburdened by profit centre silos. This allows them to collaborate effectively to provide unbiased solutions that drive real business change. Part owned by WPP, the 20-year-old agency boasts a client list including The Reject Shop, Coles Liquor, Reserve Bank of Australia, Transurban, Bushman’s Repellent and Jalna Dairy. Find out more at spinach.com.au

Articles

Where does personalisation fit in your marketing strategy?

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

True brand purpose isn’t just about a noble cause

How to leverage purpose when you’re not the next Patagonia.

The secret ratio behind the most effective ad campaigns

When it comes to building your brand, balancing the short and long term is crucial.

Why the key to nailing the ‘golden quarter’ is to keep things simple

Retailers must keep it simple to to succeed this ‘silly season’.

Twitter

Department store Myer has further streamlined its executive team, cutting 35 roles from its head office in Melbourn… https://t.co/jEPQL27ujx

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Clothing retailer Jeanswest is the latest retailer to enter voluntary administration, citing difficult trading co… https://t.co/xyBNwDPO0J

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Our contributor recalls a few once-popular retail metrics and suggests we should think twice before moving on to th… https://t.co/v0QL02AIaB

5 days ago