About the author

Emma Sharley


Emma Sharley is an award-winning brand and marketing consultant, co-founder of fashion tech start-up, Shop You, lecturer at General Assembly and Advisory Board Member for IFAB


What tech can learn from fashion

Five lessons for the tech industry, from leading fashion brands.

5 lessons fashion can learn from tech

Here are some valuable lessons the fashion industry can learn from tech.

ASMR: Switching on to switch off

What is ASMR, and should retailers care about it?

Humans versus technology

Robots are a growing presence in retail, but is this in the customer’s best interest?

How US retailers are using tech now

Emma Sharley reports back from a monthlong research trip.

Ten tech trends that will transform retail

Chat, voice, social and more.

The future of brand experiences

Why the psychology behind experiences in today’s marketplaces matters.


In the latest issue of Inside Retail, we celebrate 20 of Australia’s coolest businesses. Get the free report here:… https://t.co/REjr5LDgoE

2 days ago

Retailer Awards entries close this Friday, 8 November. Choose from 11 categories and enter now:… https://t.co/sSrRYp4iWl

1 week ago