About the author
Justin Cohen has been working in marketing and media for more than 15 years, mostly in the digital space. He has augmented his journalist studies with extensive travel, giving him unique insights into commercial and social spheres of life. Justin looks after Retail Directions’ marketing direction, brand positioning, digital content and community.
The death of traditional retail has been predicted with increasing grimness for years now. But the numbers and trends tell a very different story.
Don’t be fooled by deceptive distinctions between different forms of commerce.
From understanding the connected customer or facing the fact that Australia has long copied other retailers around the world, here is what businesses need to know.
The days of collecting static data and feeling proud because of the large number of customers recorded in your database are over.
As demonstrated by the likes of Under Armour, Nordstrom, and Best Buy – what does not kill you does make you stronger.
Overcoming stasis is a demanding and multi-faceted undertaking for any retail organisation.