About the author

Norrelle Goldring

Norrelle Goldring


Unmanned stores: vending machines on steroids, or new retail format?

This store format works best in high-traffic CBD and commuter areas.

Gamification: hype cycle victim, or here to stay?

Norrelle Goldring looks at the uses of gamification and who’s doing it well around the globe.

2018: The year visual search goes mainstream?

Visual search is ramping up. But is it only for a small portion of the retail market?

AR and beauty: Sales booster or gimmick?

We take a look at the application of augmented reality by beauty firms around the world.

Review: new format CBD supermarkets

A review of new format supermarkets by Woolworths and IGA in Sydney’s CBD.

The rising shopping influence of third-party reviews

The increasing influence of strangers on consumers’ shopping journey.

An Aldi experience

Norrelle Goldring shares her shopper experience after visiting one of Aldi’s new premium format stores.

Where to for shopping tourism?

Norrelle Goldring reviews the role of shopping tourism as more international retailers are introduced to Australia.

Tapping into the senses to harness the spirit of Christmas

Norrelle Goldring looks at how using more of the five senses in retail increases the bottom line.

Tale of two flagships

The pace of retail technology change is evident in the latest telco flagship stores, writes Norrelle Goldring.

Kmart vs Target

Norrelle Goldring pays a visits to Frankston to compare the local Target and Kmart stores.

Shopper marketing insights revealed

Norrelle Goldring shares findings from latest GfK Futurebuy study.

Tapping into the Christmas shopping mindset

Norrelle Goldring looks at the behaviours driving Christmas shoppers.

Fresh food evolution

GFK’s Norrelle Goldring checks out Macquarie Centre’s new fresh food market.

The rise of the Dinner Tonight shopping trip

Norrelle Goldring on how retailers and manufacturers can capitalise on the growth of Dinner Tonight supermarket shopping trips.

Getting the frozen aisle out of Siberia

Just because it’s frozen foods and the fridge doors are cold doesn’t mean the frozen aisle has to be a wasteland, says Norrelle Goldring. 

Segmenting your shoppers

Has Target gone too far by categorising its shoppers as either pastel blue men or baby pink women?

Target versus David Jones

Norrelle Goldring takes a look inside David Jones and Target’s new store formats.

Coles versus Whole Foods

Norrelle Goldring compares Coles’ new retail concept to Whole Foods in the US.

Walgreens versus Macy’s

Norrelle Goldring mystery shops three of San Francisco’s biggest retailers.


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