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Shoppers respond to everything from the smell of chips to subliminal messages in music playing at a fashion store.
Duty free and airside dining are rapidly evolving in 2014. Popai takes a look at the biggest trends.
Katie Garton Desir talks to masters of the pop up retail trade.
Fresh thinking is leading to a healthier future for frozen food shoppers.
POPAI takes a look at key trends for shopper marketing in 2014 and beyond.
Aldi, The Body Shop, Harvey Nichols, and a bespoke deli are pushing the limits of instore product navigation.