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Salmat explains the top three most common mistakes retailers make with business flyers.
Traditional retailers are reclaiming the ground lost to ‘e-tailers’ (online only retailers) over the past few years, with over 3.5 million unique visitors searching catalogues online for in-store offers over the December shopping period.
Salmat DigitalForce, a division of Salmat, has today launched two unique services for the mobile phone.
Business Intelligence, Business Performance Management and Dashboards. They have been buzzwords in the business world for a long time, yet for the catalogue distribution industry, their impact is only just starting to be felt.
Launched in November 2007, Salmat’s Dynamic Catalogue meets the growing need of bricks and mortar retailers and manufacturers, to make their products visible online. The technology is a powerful online product-based viewing platform that integrates into a retailer’s or manufacturer’s own site, enhancing online presence and customer experience.
Email is a highly effective channel for retailers to deliver content rich marketing messages to consumers. Executed properly, email marketing is engaging, non-intrusive and highly measurable.
Let me guess. Your marketing dollars have been slashed but your sales budgets have increased. Your CEO wants more consumers through the doors, but hasn’t got any extra cash for you to acquire them.
Just think about how many times you find the product you are looking for, but then can’t find the nearest store that stocks that product. Or you find your nearest store but you don’t know if it’s open or closed.
According to the Direct Marketing Association, for every dollar spent on email marketing in 2008, marketers can expect an estimated $48.29 return on investment.
It seems that everyone is discussing the Global Economic Crisis. It has been the topic of every conversation in the past six months and it even has its own abbreviation – GEC.
In today’s highly competitive retail environment, customers have a significant amount of choice, as well as high expectations. As a result, there is an increased need for retailers to take proactive steps to satisfy customer needs. One of the best ways to achieve this is to implement a solution to efficiently capture and evaluate customer feedback.
Many FMCG firms are letting their potential customers try before they buy with some fantastic results. Getting product samples into the hands of consumers is an old tactic but logistically it’s very difficult to execute.
Communications to customers can influence market perception of your business and have a significant impact on your overall success.
We all know that targeted traffic is great for business. To make a sale, it is imperative that you get the right information to the right person at the right time.
Have you ever wondered who is reading your catalogue? 74.1% of Australians aged over 14 have read a catalogue within the last four weeks and a further 59.6% have read a catalogue within the last seven days.
A big win for cross-channel retailers, enabling their marketing messages to achieve further social reach and enhanced return on spend.
Shopping comparison site Lasoo.com.au has taken out one of the top accolades at the inaugural SmartCompany Web Awards , winning “Best Overall Site (over 20 staff)” amongst some stiff competition.
Thousands of Australians have downloaded the Lasoo iPhone App in the past three months since launch; and are using the application to find retail offers and store locations while they’re out and about.
Live from Email Evolution Conference 2010: Developing Successful Social Media Strategy
The popularity of catalogues in Australia amongst consumers and retailers continues to grow, despite competition from a range of new media, according to catalogue specialist, Salmat.
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