Brands fly away


Disney Qantas planeTim Tam, Harrods, and Disney are some of the brands teaming up with major airlines on marketing stunts.

Arnott’s is collaborating with Qantas for an advertising campaign celebrating Tim Tam’s 50th anniversary.

A Qantas plane branded with the chocolate biscuit will debut as part of an advertising campaign next month.

Arnott’s isn’t the only brand that has teamed up with Australia’s longest running airline.

Last year, the local wing of Disney collaborated with Qantas to fly a branded Boeing 767.

In a world first for Disney, the entertainment company premiered a film to young Australian fans at 30,000ft above land in September.

Disney’s rationalisation for the stunt was that its film, Planes, was based around flying and aeroplanes.

Arnott’s marketing reasons are a little more loose: it used Qantas to fly people to a reunion event in Winton, where Tim Tam originated.

In other inflight news, UK department store icon, Harrods, held an inflight fashion parade on a British Airways plane last month.

The show featured Harrods high end brands, such as Stella McCartney and Victoria Beckham, on a plane headed to South Africa.

The department store’s MD, Michael Ward, said the catwalk was a way to showcase the creative fashions in a unique setting.

The fashion show was also the beginning of a year long partnership with British Airways, reports Luxury Daily.


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