Blackmores opens first flagship
Vitamin and supplement company, Blackmores, opens its first Australian flagship store today at Westfield Bondi Junction.
The store will offer the complete wellbeing experience with rooms for private consultations with qualified naturopaths, a ‘Wellbeing Bar’ for food and drink tasting, as well as offering the comprehensive product range.
One of the hero features of the flagship is the ‘Mindful Ocean’, designed in consultation with scientists at Swinburne University of Technology. Using sensors that detect brain activity, the ‘Mindful Ocean’ (pictured below) will provide a four-minute personalised session showcasing how the mind interacts between levels of relaxation and calm verses active thinking.
“Our new flagship store will provide a personalised experience for our customers to take control of and further invest in their health. We know there is a lot of confusing information out there which is why we want to personally help Australians on their journey to wellbeing through advice and education,” David Fenlon, MD, Blackmores Australia and New Zealand.
“Featuring human, digital and tactile experiences the new flagship store is a unique prototype that takes retail into a new health space, offering the next-gen of interactive retailing whereby consumers are treated to an integrated offering of service and product.”
The Blackmores flagship store is located on Level 5 of Westfield Bondi Junction, next door to Target.
Want more Inside Retail? Subscribe to Inside Retail Weekly now and get our premium print publication delivered to your door every week.