From the source: Eloise Monaghan, Honey Birdette

el3BIO: Eloise Monaghan

Eloise Monaghan is founder and managing director of lingerie retail business, Honey Birdette. With a mother who worked in retail, Eloise Monaghan grew up with a foot in the retail industry, but started her professional life in PR. She has spent the last 10 years growing Honey Birdette, which is now pushing boundaries in retail.


Eloise Monaghan formed Honey Birdette in November 2006 with the vision of creating a provocative, high-end women’s lingerie store that empowers women to embrace their sexuality. Headquartered in Surry Hills, Honey Birdette’s current store network comprises 11 stores in Queensland, 16 in NSW, nine in Victoria, five in Western Australia, and four in South Australia. In recent years Brett Blundy’s BBRC has invested in a large stake of Honey Birdette and BBRC is working with Monaghan and her team to expand the business the business throughout Australia and internationally.

Locked content

Subscribe today or login

Subscribe Log in

Gain access to exclusive news, article locked content and much more. Subscribe today for:

IRW-Cover-Mockup Weekly Print & Digital Edition
IRW-Cover-Mockup Quarterly Magazine Print & Digital Edition
IRW-Cover-Mockup Annual Australian Retail Outlook Publication
IRW-Cover-Mockup Access to Locked Content
IRW-Cover-Mockup 20% off Tickets to inside Retail Academy Events for yourself and colleagues


Comment Manually

Inside Retail Polls

Schwarz Group, Aldi and the big two
How will the Aussie entry of either Kaufland or Lidl impact the supermarket industry?

Inside Retail Directory


Global online art marketplace wants to be Pinterest for e-commerce.

2 hours ago

Finding digital eyeballs in the world of modern retail.

2 hours ago

Big W has been subjected to a media storm over its festive tree range.

3 hours ago

FREE NEWS BRIEFS Get breaking news delivered