From the source: Eloise Monaghan, Honey Birdette

el3BIO: Eloise Monaghan

Eloise Monaghan is founder and managing director of lingerie retail business, Honey Birdette. With a mother who worked in retail, Eloise Monaghan grew up with a foot in the retail industry, but started her professional life in PR. She has spent the last 10 years growing Honey Birdette, which is now pushing boundaries in retail.


Eloise Monaghan formed Honey Birdette in November 2006 with the vision of creating a provocative, high-end women’s lingerie store that empowers women to embrace their sexuality. Headquartered in Surry Hills, Honey Birdette’s current store network comprises 11 stores in Queensland, 16 in NSW, nine in Victoria, five in Western Australia, and four in South Australia. In recent years Brett Blundy’s BBRC has invested in a large stake of Honey Birdette and BBRC is working with Monaghan and her team to expand the business the business throughout Australia and internationally.

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