From the source: Simon Burrett, Harris Scarfe

Simon Burret Harris Scarfe-143BIO: Simon Burrett

Simon Burrett is the man behind Harris Scarfe’s brand strategy, advertising, store look, social media, digital marketing and loyalty programs. He has more than a decade of experience working in retail marketing and advertising, assisting the likes of Aldi, Bunnings, Lincraft and Snooze before moving to his role at Harris Scarfe in 2014.


Owned by South African retail group, Pepkor, Harris Scarfe is an Australian department store with a history dating back more than 150 years. With more than 55 stores across department and homewares formats, Harris Scarfe has recently announced a new product offering that will see it stock a select range of Debenhams’ fashion lines. The Debenhams concessions are a lead-in to Pepkor launching standalone Debenhams stores in Australia, from September 2017.

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