The growth of supermarket phantom brands

Woolworths 3Despite significant quality improvements in private label ranges, supermarkets still face the challenge of quality and value perceptions.

To overcome such challenges supermarkets around the world and right here in Australia are creating ranges of “phantom brands” or as Tesco calls them, “venture brands”.


Locked content

Subscribe today or login

Subscribe Log in

Gain access to exclusive news, article locked content and much more. Subscribe today for:

IRW-Cover-Mockup Weekly Print & Digital Edition
IRW-Cover-Mockup Quarterly Magazine Print & Digital Edition
IRW-Cover-Mockup Annual Australian Retail Outlook Publication
IRW-Cover-Mockup Access to Locked Content
IRW-Cover-Mockup 20% off Tickets to inside Retail Academy Events for yourself and colleagues

Comments

Comment Manually

Inside Retail Polls

Schwarz Group, Aldi and the big two
How will the Aussie entry of either Kaufland or Lidl impact the supermarket industry?

Inside Retail Directory

Twitter

Candidates are looking beyond attractive salary packages. https://t.co/lt1LBZkS02

19 hours ago

Department store chain files for creditor protection, but says it will emerge as a going concern after a restructure https://t.co/UkRO9njBVa

19 hours ago

Retail landlord sells off two non-core assets. https://t.co/MlQR0Msp2R

20 hours ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered