Hedging bets on ‘hallmark’ holidays

DavidJonesValentinesWith Valentine’s Day promotions events reaching a crescendo earlier this week, the task for many retailers now invariably turns to how much cupid-adorned, red paraphernalia needs to be cleared and how this will be achieved in the face of a rolling events-led calendar. More discounting, did someone say?

A peremptory glance at department store giants David Jones’ and Myer’s online marketing approaches perhaps best displays the dichotomised thinking of many retailers stuck in the crosshairs of trying to plan for yet another promotion.

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