German hypermarket ramps up Aussie entry plans

Kaufland signGerman hypermarket giant, Kaufland, has publicly laid down its blueprint for tackling the Australian market, with Melbourne signalled as the location of its headquarters.

The grocery chain looks increasingly closer to entering Australia, with the launch of a new website and the recruitment of personnel. It has also actively started scouting new store locations as part of its “ambitious Australian investment and development programme”.


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