Is there a right way to celebrate women?

Mimco Laura Enever surferIn honour of International Women’s Day last week, many Australian retailers held one-day sales, shared inspirational social media messages and donated a portion of their sales to charities. But it wasn’t all ‘girl power’ emojis. 

A closer look at retailers’ initiatives reveals a fundamental uncertainty about their role in the women’s movement and the fine line between empowerment and exploitation of social causes. 


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