Is there a right way to celebrate women?

Mimco Laura Enever surferIn honour of International Women’s Day last week, many Australian retailers held one-day sales, shared inspirational social media messages and donated a portion of their sales to charities. But it wasn’t all ‘girl power’ emojis. 

A closer look at retailers’ initiatives reveals a fundamental uncertainty about their role in the women’s movement and the fine line between empowerment and exploitation of social causes. 


Locked content

Subscribe today or login

Subscribe Log in

Gain access to exclusive news, article locked content and much more. Subscribe today for:

IRW-Cover-Mockup Weekly Print & Digital Edition
IRW-Cover-Mockup Quarterly Magazine Print & Digital Edition
IRW-Cover-Mockup Annual Australian Retail Outlook Publication
IRW-Cover-Mockup Access to Locked Content
IRW-Cover-Mockup 20% off Tickets to inside Retail Academy Events for yourself and colleagues

Comments

Comment Manually

Inside Retail Polls

Schwarz Group, Aldi and the big two
How will the Aussie entry of either Kaufland or Lidl impact the supermarket industry?

Inside Retail Directory

Twitter

Earlier this year, engineers at Walmart Stores who track rivals' prices online got a rude surprise.… https://t.co/MS3AXoNYaY

7 hours ago

Yesterday's downgrade the final straw for shareholders. https://t.co/X525hVD1Tj #SurfStitch @SurfStitch https://t.co/hGlZGyicNp

7 hours ago

Food chain's app tops Apple and Google charts. https://t.co/Sg2HKHAvte #DonutKing

10 hours ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered