Honey Birdette brings raunch to the US

Honey_Birdette_023The racy lingerie brand that began in Brisbane in 2006 has just launched a dedicated US online store, with plans to open bricks-and-mortar stores in the country by mid-2018.

Before the launch of the new site, American customers shopped from the Australian Honey Birdette online platform, which recently experienced a 374 per cent spike in traffic from US shoppers.


Locked content

Subscribe today or login

Subscribe Log in

Gain access to exclusive news, article locked content and much more. Subscribe today for:

IRW-Cover-Mockup Weekly Print & Digital Edition
IRW-Cover-Mockup Quarterly Magazine Print & Digital Edition
IRW-Cover-Mockup Annual Australian Retail Outlook Publication
IRW-Cover-Mockup Access to Locked Content
IRW-Cover-Mockup 20% off Tickets to inside Retail Academy Events for yourself and colleagues

Comments

Comment Manually

Loading...

Inside Retail Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Inside Retail Directory

Twitter

We chat with the veteran retailer and CEO of the fast growing tool chain. https://t.co/KW8aYhYXtA

2 days ago

Global brand and e-commerce giant team up for holiday experience. https://t.co/RPBGQhB3rf

2 days ago

“Significant behavioural shifts” reshaping Aussie retail according to e-tailer's founder. https://t.co/nxntogg3rs

3 days ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered