Jeanswest hits milestone year

JeanswestDenim brand, Jeanswest, has this week celebrated its 45th year of business, with a new ‘denim strategy’ underway.

Jeanswest’s “Jeanswest Fits Best” theme is an expression that first exploded in the late ’90s with a series of commercials which starred model and TV personality Chloe Maxwell. Maxwell and the team at Jeanswest have said the campaign was wonderfully significant for both parties.

“To this day it’s such a real, genuine brand; great clothing and quality, with a friendly atmosphere in store,” she said.

The brand has over 200 fit options for men and women instore featured in all Jeanswest stores across the country and in New Zealand.

Adrienne Famlonga, Jeanswest’s Women’s Denim product manager, said innovation combined with listening to their customers continue to be at the core of their ‘fits best’ strategy.

“Jeans should fit the customer, not the other way around,” Famlonga said. “Many of our different denim styles are available in multiple fits, such as the curve embracer, and our maternity fit, in recognition that our customers come in all shapes in sizes, with very different needs based on their lifestyles.”

Famlonga said to drive innovation, the company is seeking out innovative fabrications, new and improved design and fit options.

The brand recently launched its new Freeform 360 performance jeans, which, according to the retailer, has received “overwhelming praise by customers and fashion influencers alike.”

The newly launched jeans features a four-way multi directional smart stretch technology to flatter the body and provide comfort and support. The fabric has been manufactured by world leading mill Orta Anadolu, the Turkish denim partner also behind Jeanswest’s successful Prima Denim range.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

1 comment

  1. Susan O'Connor posted on April 21, 2017

    Anyone who was at JW at that time will remember the jingle...it was the hot topic for customers and staff - and we loved it!!! and yes it was always about the Customer at Jeanswest and great to see it still is. reply

Comment Manually

Loading...

Inside Retail Polls

Schwarz Group, Aldi and the big two
How will the Aussie entry of either Kaufland or Lidl impact the supermarket industry?

Inside Retail Directory

Twitter

Don’t be fooled by deceptive distinctions between different forms of commerce. https://t.co/7sIuwTs2p6

16 hours ago

Upscale retailer halts plans, US retail sales improve. https://t.co/7BvwDdJkLn

16 hours ago

Food court favourite opens new store in move aimed at casual dining scene. https://t.co/g4nnTaXnaU

16 hours ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered