Podcast with Sean McDonell, Google Australia
Ahead of the next Inside Retail Academy events next week in Melbourne and Sydney, we speak with Sean McDonell, head of retail & energy for Google Australia who is a key note speaker.
McDonell has been working with retail brands on identifying digital trends and making the most out of their marketing dollars. He shares his insights on what consumers are searching for.
We also discuss big data, the importance of asking the right question and what google shopping means for retailers in the next 2-3 years.
No surprises that McDonell is convinced mobile is the future and says search queries on mobile are currently exploding and aren’t going to slow down any time soon.
McDonell will discuss how Google is leveraging data to tell stories at next week’s event, which you can learn more about here.
Listen to the podcast below: