VR/AR is ‘here and ready to go’

VR ARVirtual and augmented reality is gearing up for widespread commercial implementation in the next six to 12 months, as retailers begin to recognise the business case underpinning the technology. 

That’s the message from Deloitte Australia’s latest report, which has analysed the fast growing VR/AR market, concluding that the technology has moved far beyond gaming applications and is now primed to engage customers in new and cost-effective ways. 

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