Future shoppers would rather eat more than buy

Tramsheds Harold Park 2_Credit Visualeyes PhotographyPut down the pencil, don’t draw a building yet and think about who they are, what they want and what’s a story that we can tell.

That’s a favourite quip brand strategist Katie Sprague likes to share with architects before embarking on a new design rationale for a shopping destination. Sprague works at design consultancy CallisonRKTL, which works with design firm, Arcadis.


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