Half-year madness: retailers scramble to grab second quarter boost
The recent April trade figures surprised retailers with the strongest headline result in almost three years, a welcome development for a sector that was facing its slowest annual growth rate in four years.
But as retailers begin the deep dive into winter discounting, experts are warning that the one per cent rise in April trade was adversely affected by seasonality and is not indicative of an underlying turnaround for the industry.
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