Wesfarmers leaders bullish in the face of increased competition

ColesColes has no intention of meekly surrendering the gains it has made in the past decade to a renewed Woolworths, expanding Aldi and Costco store networks or the prospect of other new market entrants, including Amazon and Lidl.

In a briefing on business strategies by Wesfarmers retail chains, the Coles food and liquor businesses outlined a comprehensive plan built around store development, product range enhancement, investment in new channels and services and a relentless focus on keeping prices down.


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