More than a store: a modern flagship for a modern world

Supercheap Auto“This is much, much more than an auto store,” asserted Supercheap Auto managing director Chris Wilesmith at the opening of the brand’s Penrith flagship last week in Sydney. 

Preferring instead to call the culmination of 18 months of planning and building a “customer experience centre”, Wilesmith did two things last week.


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