The great discount wave: Amazon isn’t the only threat to Australian retail

MinisoIn 2011, just as Amazon was beginning its meteoric rise to become one of the highest valued stocks in America, two business partners shook hands on a variety store concept that would take Southeast Asia by storm. 

Japanese designer Junya Miyake and Chinese entrepreneur Ye Guofu became the visionaries behind Miniso, a retail business that has opened more than 1,800 stores in Asia, Europe, the Americas and now Australia in less than seven years. 

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1 comment

  1. Michael Baker posted on July 17, 2017

    I think this is being overhyped. It's a very nice little Japanese nicknack store without the depth or breadth of assortment to worry anyone. To my way of thinking, it's kind of a dumbed-down Muji. If it gets to 300 stores, that's somewhere between 45,000 and 90,000 sq.m of retail space. It has to do unbelievable volumes per store to be a serious threat to anyone. Not saying it will not be successful in Australia - but keep it in perspective. reply

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