Platform with purpose – engaging millennials

toms-john-elliottCracking the millennial code has been an ongoing challenge for the retail sector, which has tried just about everything to locate the key to engaging younger shoppers.

TOMS, a shoe brand popular with the elusive demographic, has managed to carve itself a niche that marries purpose with product – something that managing director John Elliott sees as one of the fundamental principles of millennial engagement.

Inside Retail sat down with Elliott, who will be delivering a keynote on millennial engagement at the upcoming iteration of Inside Retail Academy in September, to chat about the secrets of being successful with the shoppers of the future.

Over the years Elliott has not only etched out a philosophy of ethical business practice in his own business, but has expanded it to the retailers he works with as a wholesaler, such as The Iconic.

You can listen to the podcast below:

 

Comments

Comment Manually

Loading...

Inside Retail Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Inside Retail Directory

Twitter

Retailer unveils biggest sellers while data firm predicts online frenzy for Boxing Day https://t.co/dNwC4M1bPm

6 hours ago

Westfield buyer sees future for centres https://t.co/BH3HwGOF6x

9 hours ago

Online spike fuels bumper amount of parcel deliveries https://t.co/kvBnJNfDTG

11 hours ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered