Pizza chain secures franchise rights to enter India

Pizza CapersRetail Food Group owned Pizza Capers, has today announced it’s entering the Indian market via a master franchise license in favour of local firm Krsna Foods (India) Pvt Limited.

RFG chief executive – international, Mike Gilbert, said the grant of master franchise rights for India represented a watershed event for the brand, which also set the platform for further international growth.

“Pizza Capers has enjoyed considerable success in the Australian market, and we are excited to be partnering with local experts who share our vision for introducing high quality gourmet pizzas to Indian consumers,” he said.

“A surge in consumerism coupled with increasing incomes and changes to lifestyle and eating patterns within India has meant that entry into the territory has long been on our radar. We expect these factors to provide a huge platform upon which the Pizza Capers brand can prosper”, he said.

Pizza Capers’ international expansion model is based on recruiting franchise partners, with Gilbert asserting the company was conscious of finding a franchisee capable of applying sufficient resources, expertise and resolve to ensuring success in the Indian market.

“Krsna Foods (India) Pvt Limited satisfies each of these pre-requisites and we have every confidence of the Brand’s success in the territory,” he said.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.


Comment Manually


Inside Retail Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Inside Retail Directory


Retailer unveils biggest sellers while data firm predicts online frenzy for Boxing Day

12 hours ago

Westfield buyer sees future for centres

15 hours ago

Online spike fuels bumper amount of parcel deliveries

17 hours ago

FREE NEWS BRIEFS Get breaking news delivered