Aussie surf brands headed for a wipeout?

surfing1Billabong International, the iconic Australian surf and skate brand, is continuing to encounter choppy waters as it continues to battle the undercurrents of its spectacular wipeout in 2011.

Billabong International has been treading water since it was rescued by private equity firms, Centrebridge Partners and Oaktree Capital, back in 2013.

Despite significant restructuring, which has closed stores and divested several businesses, including Tigerlily in FY17, the company continues to struggle for profitability.


Locked content

Subscribe today or login

Subscribe Log in

Gain access to exclusive news, article locked content and much more. Subscribe today for:

IRW-Cover-Mockup Weekly Print & Digital Edition
IRW-Cover-Mockup Quarterly Magazine Print & Digital Edition
IRW-Cover-Mockup Annual Australian Retail Outlook Publication
IRW-Cover-Mockup Access to Locked Content
IRW-Cover-Mockup 20% off Tickets to inside Retail Academy Events for yourself and colleagues

Comments

Comment Manually

Loading...

Inside Retail Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Inside Retail Directory

Twitter

We chat with the veteran retailer and CEO of the fast growing tool chain. https://t.co/KW8aYhYXtA

2 days ago

Global brand and e-commerce giant team up for holiday experience. https://t.co/RPBGQhB3rf

2 days ago

“Significant behavioural shifts” reshaping Aussie retail according to e-tailer's founder. https://t.co/nxntogg3rs

3 days ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered