Pandora bets big on Melbourne

PandoraPandora Australia and New Zealand managing director Mikael Kruse Jensen has just signed the dotted line on a five-storey flagship store in Melbourne’s Bourke Street Mall, in a deal that’s understood to be worth almost $1 million in annual rent.

It’s a big store, with a big price tag – but Jensen is bullish on the Australian market after the Copenhagen-headquartered brand unveiled a 12 per cent sales uplift in the June quarter.

The store itself is being designed as an activation hub, with the third floor of the venue set aside for events and staff training.

It will be Pandora’s fourth store in Melbourne’s CBD and its eleventh opening Down Under in twelve months – with more to come.

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