Caught in the middle: Daigous in Australia

BlackmoresBy now, most retailers have heard of daigous (pronounced ‘die-goos’), the personal shoppers who buy Australian goods, especially natural and organic skincare, supplements and baby products, Down Under and resell them to customers in China.

Daigous are often Chinese international students or new immigrants, who sell ad hoc through the social platform WeChat. Over the past two years, they have demonstrated their power to make and break Australian businesses, with Bellamys, the one-time darling of the daigou trade, being the prime example.

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