Myer continues on struggle street

MyerBourkestreetMyer has floundered for two decades with little to suggest it can regain its former glory, despite at least 17 years of fruitless turnaround strategies.

In the past 17 years, Myer has yo-yo-ed between public and private ownership, downmarket and upmarket positioning, expansion and contraction of the store network and alternating focus between in-store concessions and proprietary labels and house brand product ranges.


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