Entering neutral territory
In 2016, the company replaced gender-specific labels on its own brand of children’s clothing with tags that read ‘boys and girls’ or ‘girls and boys’ and later replaced ‘girls’ and ‘boys’ signage in its department stores with photos of children modelling clothes. In January of this year, it launched a unisex babywear range.
Subscribe today or login
Gain access to exclusive news, article locked content and much more. Subscribe today for:
Inside Retail Polls
Inside Retail Directory
Aussie retailers must reignite product development for consumer acknowledged differentiation or they are dead https://t.co/xPghbMg5tm4 hours ago