Older shoppers to drive online spending growth

senior couple shopping onlineA great deal of time, energy and research dollars have gone into cracking the so-called millennial code in recent years, as retailers everywhere update their offerings against the wave of change sweeping the industry.

For many, that focus has meant picking the low-hanging fruit: e-commerce. The world of online retail has thus become synonymous with the 22-35 age bracket, within which around a third of all online purchases take place.

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