2XU taps local partner as fitness booms in China

2XU-China-store-setupAustralia-based premium sportswear brand 2XU has officially announced plans to expand in China through a joint venture with major Chinese fashion retailer, GXG.

The partnership will see 2XU open up to 50 bricks-and-mortar stores in China and grow its fledgling online and wholesale presence to capitalise on the country’s booming fitness industry.

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