Burger chain drives up expansion plans

Carl's_Jr._drive-throughCKE Restaurants Holdings (CKE), parent company of Carl’s Jr. has today announced it will open the doors to its first freestanding drive-through restaurant in Queensland.

Located in Redbank Plains on the outskirts of Brisbane, the restaurant is operated by Bansal Group, a family-owned retailer with a large range of food-based business ventures across supermarkets and liquor.

Opening on January 18, the location is the first of an expected 20 Carl’s Jr. restaurants that the Bansal has earmarked for Queensland.

“Australia is a priority market for our brand and we are thrilled to welcome the Bansal Group into the Carl’s Jr. franchise family,” said Ned Lyerly, president, International at CKE Restaurants.

“Their entrepreneurial spirit and passion for our brand will greatly contribute to our success as they develop restaurants throughout Queensland and partner with our existing franchise community to satisfy Australian consumers’ demand for a superior burger experience.”

After openings in Bateau Bay – which ranked in the top five international franchise openings for CKE – and most recently in South Australia, where the brand just opened its second restaurant, Bansal Group owner Vishal Bansal said the group was focused on delivering fresh, high-quality food.

“The brand clearly fills a gap in the market for a premium quality burger experience at the price and convenience of fast food,” he said.

According to Bansal, the new restaurant in Redbank Plains will be one of the first Carl’s Jr. locations to feature new interior design elements including an urban and industrial aesthetic.

Fast food sector heats up

In September last year, gourmet burger brand, Burger Urge, opened a Sydney office and revealed plans for eastern seaboard expansion, including the roll-out of 37 new restaurants by 2020.

A Commonwealth Bank survey of its customers’ spending habits late last year found on average people are spending around $90 per month on fast food and $143 per month on restaurants, up 20 per cent and six per cent since July 2015.

Meanwhile Huxtaburger has set its sights on total of 50 stores within the next five years, constituting a mix of both company-owned and franchised stores.

McDonald’s has also been working to modernise its restaurants by adding mobile ordering and offering delivery through an UberEats app.

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