The grocery wars continue

groceryNeither Coles or Woolworths signalled an intention to ease up on investing in lower prices last week.

That much is nothing new, and while both businesses remain convinced that the market is rational, sacrificing bottom line gains for top line success is clearly the new normal in the sector.

But a new battlefield is quickly emerging, and it is likely to define how well Australia’s supermarket giants can respond to those competitive pressures.

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