Global menswear firm launches in Australia
Founded by CEO Fokke De Jong in 2000, the European based brand has grown to over 90 stores internationally in cities including Milan, London, Zurich, Amsterdam, New York, Toronto, Shanghai, Singapore and Hong Kong, with their online store providing the biggest revenue for the brand.
Over 75 per cent of the turnover is generated outside the Netherlands and approximately 30 per cent of sales are made online. The company also recently launched a women’s concept, Suistudio.
Sourcing from the same Italian suppliers that service luxe names – including Armani and Ermenegildo Zegna – helped a US$600 Suitsupply suit tie for firstplace with a US$3,600 Armani in a Wall Street Journal blind test.
The Sydney store will be found in the historic banking chamber of the redeveloped ‘Money Box’ building in the CBD. Set over a 4,305sqft space, Suitsupply will offer collections of seasonal suits, jackets, shoes, outerwear, accessories and attire—as well as a full custom made to measure department and an in-house tailor for quick on-demand alterations while consumers wait.
Suitsupply says every staff member, from sewing technicians to salespersons, attend a 10 day training session where thy learn everything about textiles and tailoring, to ensure ‘that everyone is confident in offering the best solution’ for its customers.
Last year, Suitsupply raised growth capital from NPM Capital and new financing from a consortium of banks including ABN Amro, BNP Paribas, ING and Rabobank, amounting to a total of US$360 million.
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