$31b lost via ‘office shoppers’

Online Shopping 1Nearly 47 per cent of respondents – equivalent to 9 million Australians – shop online or browse during work hours, according to the latest survey from comparison site Finder.com.au.

In its survey of 2,085 people, Finder says the lost productivity is costing Aussies businesses $603 million in wages every single week or $31.1 billion annually – up from $23.8 billion in 2017.

“Many Aussies spend a large part of their work day in front of a computer so it can be easy to deviate from their tasks, especially when you consider newsletters and targeted marketing,” said Bessie Hassan, money expert at Finder.

“But on the flip side, it’s not uncommon to hear of some employees checking their emails at home, or answering a work phone call. Still, if you do feel like an online browse, do it within your break.”

The proportion of Aussies happy to jump online for leisure during work hours is up from 36 per cent in 2017, to 47 per cent this year – an increase in 2.5 million people.

The research also shows that over one third (39 per cent) of Aussies spend up to two hours each week indulging in some online retail therapy.

“Browsing online during work hours eats into the time you have to actually complete your tasks for the day, meaning you might have to stay back later to finish it off. Really, the quicker you can complete your work, the sooner you can go home,” said Hassan.

Female employees are less likely to dip into work hours for online shopping than men, with 36 per cent stating they don’t browse or shop online when at work in comparison to 30 per cent of men.

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