From the source: Steve Castledine, Adidas
BIO: Steve Castledine was appointed to the role of Adidas general manager Pacific – Australia and New Zealand – in 2014, and since then has seen the brand grow from strength to strength in all areas of the business. Prior to running Adidas in the region, Castledine held various executive positions with Levi Strauss & Co and Crocs in Australia, New Zealand and Asia Pacific.
COMPANY PROFILE: Founded in 1949, Adidas is a multinational corporation based in Germany, which designs, manufactures and retails shoes, clothing and accessories. Adidas operates in Australia via wholesale and retail channels, with a mix of mono-brand and franchise stores. The sports giant opened its first local franchise door in December 2016 with Zorich Group, who continue to operate the brand exclusively within the South Australian market. Adidas Australia’s footprint is set to expand following a recently signed agreement with Melbourne-based group, Atomic Group.
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