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The same principles can be applied across any sector to personalise a customer’s experience and increase their likelihood of spending.
For every development in connectivity between retailer and consumer, there have been several questionable technologies.
Hybrid pricing models demonstrate how to balance ‘pricing perception’ to maximise gains.
If the shop assistant has to call another store to check if an item is available, that retailer is already failing.
Being ‘in’ with the fashion crowd has not been enough to appeal to Amazon’s broad audience and stock virtual shelves.
Investing in their ‘last mile’ offering is not necessarily the message that retailers want to hear, but is inevitable.
Why the discount department store has sustained 120 per cent growth per year for the last eight years.
One has to question how long Australia can sustain so many similar ‘disruptive’ retailers.