About the author
Dave Farrell is a retailer and writer with three decades of experience on three continents. He can be reached at Freelance Alliance NZ on [email protected]
How do symptoms present themselves to the general public?
Discount branding is a tightrope that very few do well and even less should partake.
Never underestimate the devastation of a single person’s toxicity on a brand and bottom line.
A realisation that the company name is not the overriding brand nor is product and price-point decisive factors.
Be wary of those who prescribe change for they are the very same who either did not foresee today’s retail turmoil or contributed toward it.
There is no silver bullet for retailers.
The compulsion for conformity is nothing other than a guise by ambivalent support offices and ivory towers in a corporate quest for sameness.
Over the last 25 years, has retail changed for the better or for the worse?
Are the fundamentals of retail being ignored in the clamour to apportion blame when business wanes?
Why retailers can never switch off – even when not on the job.
Why retail is, and always has been, an open and honest industry.
Are advisors and consultants aiding and abetting retailers, or doing more harm than good?
The Jurassic beast of TV home shopping continues to defy extinction.
Why there is no surreptitious approach to the communal mindset of the fickle shopper.
Is pop-up retail a feasible option for established retailers?
Dave Farrell on how retailers can benefit from embracing an integrated work culture.
Is the lust for new tech solutions causing retailers to lose focus on service?
Debunking key delusions surrounding customer service in retail.
Is the increasing arrival of international retailers to our shores the beginning of an imminent armada?
“For those who persevere, the dividends are not just extraordinary, but unparalleled.”
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