About the author
Dave Farrell is a retailer and writer with three decades of experience on three continents. He can be reached at Freelance Alliance NZ on [email protected]
The fact is for every underperforming brand, there are others excelling within the same niche.
No amount of indoctrination will enthuse demonstrable passion from team members unless there is meaningful engagement.
Retail’s misery is a result of silver-bullet distraction and a narcissist misconception of what matters.
Employers can be prejudiced against those they perceive to be disabled and often hide behind the bureaucracy of health and safety concerns.
How do symptoms present themselves to the general public?
Discount branding is a tightrope that very few do well and even less should partake.
Never underestimate the devastation of a single person’s toxicity on a brand and bottom line.
A realisation that the company name is not the overriding brand nor is product and price-point decisive factors.
Be wary of those who prescribe change for they are the very same who either did not foresee today’s retail turmoil or contributed toward it.
There is no silver bullet for retailers.
The compulsion for conformity is nothing other than a guise by ambivalent support offices and ivory towers in a corporate quest for sameness.
Over the last 25 years, has retail changed for the better or for the worse?
Are the fundamentals of retail being ignored in the clamour to apportion blame when business wanes?
Why retailers can never switch off – even when not on the job.
Why retail is, and always has been, an open and honest industry.
Are advisors and consultants aiding and abetting retailers, or doing more harm than good?
The Jurassic beast of TV home shopping continues to defy extinction.
Why there is no surreptitious approach to the communal mindset of the fickle shopper.
Is pop-up retail a feasible option for established retailers?
Dave Farrell on how retailers can benefit from embracing an integrated work culture.
Competition in the Australian luxury market is heating up as new channels and consumers come to the fore. https://t.co/W6O4FqUQGc31 mins ago