About the author

Dave Farrell

Dave Farrell

Dave Farrell is a retailer and writer with three decades of experience on three continents. He can be reached at Freelance Alliance NZ on [email protected]



Telltale signs of an ailing retailer

How do symptoms present themselves to the general public?

markdowns, sale, discount

The faux discounter

Discount branding is a tightrope that very few do well and even less should partake.

first sales

A tale of two retailers

Never underestimate the devastation of a single person’s toxicity on a brand and bottom line.


Retail cultures reflect leadership

A realisation that the company name is not the overriding brand nor is product and price-point decisive factors.


Change without courage is mute

Be wary of those who prescribe change for they are the very same who either did not foresee today’s retail turmoil or contributed toward it.

birkenhead, shopping, shop

Going back to basics

There is no silver bullet for retailers.

business, deal, people, meeting

The retail plunge from mediocrity

The compulsion for conformity is nothing other than a guise by ambivalent support offices and ivory towers in a corporate quest for sameness.


For better or worse?

Over the last 25 years, has retail changed for the better or for the worse?

business, strategy, process

Fiddling while retail burns

Are the fundamentals of retail being ignored in the clamour to apportion blame when business wanes?

MUJOSH store

You know you’re a retailer when…

Why retailers can never switch off – even when not on the job.

MUJOSH store

Retail – no place to hide

Why retail is, and always has been, an open and honest industry.

Businessman drawing social media connection scheme on glass wind

Retail guru or snake oil charmer?

Are advisors and consultants aiding and abetting retailers, or doing more harm than good?


The TV home-shopping dinosaur

The Jurassic beast of TV home shopping continues to defy extinction.


Replacing psychobabble with Retail KISS

Why there is no surreptitious approach to the communal mindset of the fickle shopper.


Pop-up shops as mere distractions

Is pop-up retail a feasible option for established retailers?


Retailers lacking in (Dis)abled Intelligence

Dave Farrell on how retailers can benefit from embracing an integrated work culture.


Lust for technology impacting service

Is the lust for new tech solutions causing retailers to lose focus on service?

customer, pay, POS, counter, checkout, card

Customer service according to who?

Debunking key delusions surrounding customer service in retail.


International retailers remain hungry for Australia

Is the increasing arrival of international retailers to our shores the beginning of an imminent armada?

shopping, retail, emporium, centre

Retailing – The Absolute Vocation

“For those who persevere, the dividends are not just extraordinary, but unparalleled.”


New CBA research displays retailers bullishness and willingness to innovate and fail. https://t.co/HmnpXiPzZt

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Sue Nairn, kikki.K's Global Retail Director is on stage at Inside Retail Live, Festival of Ideas. Get your tickets… https://t.co/59PpEWEF17

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A look back at what made headlines this past week. https://t.co/zAbkI9vioO

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