About the author

Dave Farrell

Dave Farrell

Dave Farrell is a retailer and writer with three decades of experience on three continents. He can be reached at Freelance Alliance NZ on [email protected]

Articles

green slim dollar, money

Is benevolent retail achievable?

Before long, customers will be buying with the most powerful of triggers – their conscience.

Supermaket, groceries, meat

Animal welfare: In the hands of the retailer

Imagine the competitive distinction of a brand who added value through emotional intelligence, empathy and the support of meaningful life.

book

Time for publishing houses to retail up

Change is imperative to transform a fickle monopoly deficient in social coherence.

discount-loyalty-customer-experience

Are marketing initiatives destroying the customer experience?

Retailers need to remove the rose tinted spectacles and question the practicability of ivory tower initiatives.

Amazon-search

The pied piper of Amazon

The fears of impending doom by local cartels feed the dissemination of debatable ability and ludicrous exaggeration.

Retail-career

A non-fiction guide to retailing

In a time of diminishing talent pools, how would you portray your career to inspire the next generation?

Blah

Retail: Much ado about nothing

The burgeoning habitude from media correspondents of late is the unleashing of nondescript articles with indeterminate messages.

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Red herrings and scapegoats

The fact is for every underperforming brand, there are others excelling within the same niche.

etsy, pop up, customer, shop, service

Customer service: a spontaneous echo

No amount of indoctrination will enthuse demonstrable passion from team members unless there is meaningful engagement.

shopping, fashion, shirt

The hunter-gatherer in us all

Retail’s misery is a result of silver-bullet distraction and a narcissist misconception of what matters.

different, business

The secret life of an autistic retailer

Employers can be prejudiced against those they perceive to be disabled and often hide behind the bureaucracy of health and safety concerns.

sick

Telltale signs of an ailing retailer

How do symptoms present themselves to the general public?

markdowns, sale, discount

The faux discounter

Discount branding is a tightrope that very few do well and even less should partake.

first sales

A tale of two retailers

Never underestimate the devastation of a single person’s toxicity on a brand and bottom line.

Leadership

Retail cultures reflect leadership

A realisation that the company name is not the overriding brand nor is product and price-point decisive factors.

tech1

Change without courage is mute

Be wary of those who prescribe change for they are the very same who either did not foresee today’s retail turmoil or contributed toward it.

birkenhead, shopping, shop

Going back to basics

There is no silver bullet for retailers.

business, deal, people, meeting

The retail plunge from mediocrity

The compulsion for conformity is nothing other than a guise by ambivalent support offices and ivory towers in a corporate quest for sameness.

Virtual-Reality-VR-Shopping

For better or worse?

Over the last 25 years, has retail changed for the better or for the worse?

business, strategy, process

Fiddling while retail burns

Are the fundamentals of retail being ignored in the clamour to apportion blame when business wanes?

Twitter

Global online art marketplace wants to be Pinterest for e-commerce. https://t.co/ejRbJG3aCi

9 hours ago

Finding digital eyeballs in the world of modern retail. https://t.co/ZfZgRQcAou

10 hours ago

Big W has been subjected to a media storm over its festive tree range. https://t.co/jaPE5Exlul

11 hours ago
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