About the author

Vikki Weston

Vikki Weston

Articles

kmart

How to grow a brand customers fall in love with

Lessons from a discount department store.

banksy-walled-off-hotel-2

Making a statement – lessons from a graffiti artist

Exploring the extremes allows us to open up our mind to the possibilities.

amazon-echo

What we can learn from Siri and Alexa

Why are all the major tech companies – Apple, Google, Microsoft, and Amazon – pouring an incredible amount of resources into their new voice assistants?

tomsshoes

Understanding the conscious consumer

“Consumers don’t just want to buy stuff; they want to wear stuff that represents their values”.

dog

John Lewis’ secret to winning at Christmas

So what lessons can we learn from John Lewis to bring our retail businesses Christmas success?

New-Lifestyle-600-600x600

Listening to the man

Retail Doctor Group looks at how a subscription model is paying off for a start-up.

Twitter

There are other issues besides short expiry dates. https://t.co/FdLSmGaqJy

8 hours ago

Global car brands are looking to reach new heights by broadening their appeal and offering to local consumers. https://t.co/nSdhCC2TwG

8 hours ago

The current cycle of formulaic trend to factory source will not survive the next decade without massive casualties. https://t.co/1psoyHtFKD

9 hours ago
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