Marketing Archives - Inside Retail

marketing-algorhythm

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

Chemist Warehouse - Catalogue Retailer of the Year Over 3.5M

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

point of sale, pos, eftpos, shopping, retail

Fake news and fake reviews

Why marketers need to collect validated customer feedback data to combat this issue.

Mikaela-Crimmins-Ogilvy

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.

Business-eating-itself

When business models eat themselves

Modern businesses, now so seemingly invincible, are vulnerable at the core.

Andrew-Berry-director-Switch-On-Media

The importance of measuring in-store actions from digital media

Both Google and Facebook are working feverishly to get there and are expected to announce developments in this area soon.

Nordstrom-single-brand-experience

Containing the Amazon offensive

As demonstrated by the likes of Under Armour, Nordstrom, and Best Buy – what does not kill you does make you stronger.

dollar, world, globe, money

Longer boats are arriving and who manned the light house?

Australia is no longer an island economy.

online shopping concept, trolley,

Trump is the kind of President Australia needs

Click bait annoys, but in bricks and mortar land we have the same thing.

fashion hunt

Melbourne centre launches fashion hunt campaign

David Jones, Topshop, Superglue, Kookai and Seed to take part in customer engagement initiative.

Online Marketing Key Can Be Blogs Websites Social Media And Email Lists

Email still king as mid-tier companies look to increase marketing spend

One in four mid-tier marketers don’t know their ROI.

keepingup3

Keeping up with Ted Baker

How a British retailer is proving that there are alternative ways to convert the power of video messaging into sales.

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Twitter

We chat with the veteran retailer and CEO of the fast growing tool chain. https://t.co/KW8aYhYXtA

2 days ago

Global brand and e-commerce giant team up for holiday experience. https://t.co/RPBGQhB3rf

2 days ago

“Significant behavioural shifts” reshaping Aussie retail according to e-tailer's founder. https://t.co/nxntogg3rs

2 days ago
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