Marketing Archives - Inside Retail

Ikea-store-brand-logo

Ikea asks women to wee on catalogue

Retailer’s new advertisement doubles as pregnancy test.

Murray_Howe_Adobe

Retailing 2018: the mobile customer is king

The experience factor has been elevated to a new level in the digital context.

marketing-algorhythm

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

Chemist Warehouse - Catalogue Retailer of the Year Over 3.5M

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

point of sale, pos, eftpos, shopping, retail

Fake news and fake reviews

Why marketers need to collect validated customer feedback data to combat this issue.

Mikaela-Crimmins-Ogilvy

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.

Business-eating-itself

When business models eat themselves

Modern businesses, now so seemingly invincible, are vulnerable at the core.

Andrew-Berry-director-Switch-On-Media

The importance of measuring in-store actions from digital media

Both Google and Facebook are working feverishly to get there and are expected to announce developments in this area soon.

Nordstrom-single-brand-experience

Containing the Amazon offensive

As demonstrated by the likes of Under Armour, Nordstrom, and Best Buy – what does not kill you does make you stronger.

dollar, world, globe, money

Longer boats are arriving and who manned the light house?

Australia is no longer an island economy.

online shopping concept, trolley,

Trump is the kind of President Australia needs

Click bait annoys, but in bricks and mortar land we have the same thing.

fashion hunt

Melbourne centre launches fashion hunt campaign

David Jones, Topshop, Superglue, Kookai and Seed to take part in customer engagement initiative.

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Twitter

#Kogan smashes Christmas sales targets https://t.co/vFQFMovt5J

2 hours ago

Rebel Sport, Spendless Shoes top latest Roy Morgan customer ratings https://t.co/N8hFB9tsHZ #RebelSport #SpendlessShoes

3 hours ago

Priceline parent prescribes profit warning https://t.co/VZuews5Sq8

4 hours ago
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