Marketing Archives - Page 3 of 4 - Inside Retail

Businessman drawing social media connection scheme on glass wind

Opinion: Cost-cutting versus investment

Is it possible for sound marketing to save an ailing business?

Simon Burret Harris Scarfe-143

From the source: Simon Burrett, Harris Scarfe

Meet the man driving brand strategy at Harris Scarfe.


Creating emotion from flat-pack furniture

Retail Doctor Group looks at Ikea’s pop-up restaurant called ‘The Dining Club’ in London.


Preview: Inside Retail Weekly 2110

A sneak peek at what’s featured in this week’s issue of Inside Retail Weekly.


Retailers win big at shopper marketing awards

Rebel Sport, Myer and The Good Guys amongst the winners at 2016 POPAI Marketing at Retail Awards.

facebook, like, social media

Here’s what happens when you ‘like’ a brand on Facebook

Does having more likes necessarily mean a promotion has been successful on Facebook?


Podcast with Natasha Ritz, Lush

Inside Retail talks social media with the brand communications manager for cosmetics retailer, Lush.


Opinion: Gimmicks or better?

Why retail leaders contemplating business improvement, innovation or change need to differentiate between legitimate wins and mere gimmicks.


Stylerunner opens concept store

Activewear brand launches first bricks and mortar venture.

Lorna Jane century city 1

Athleisure on the way out?

Consumers hungry for premium label brands have driven growth for specialised activewear retailers, but the trend may be on the way out.


YouTube takes on bricks and mortar

Video rules as content king online, but even the mighty YouTube is seeing merit in physical retail stores.


Winning the omnichannel fight

Can bricks and mortar sales really be easily shifted online? Or is there more merit in coaxing online shoppers into physical stores?

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?


Tiffany & Co posts lift in holiday sales

2 hours ago

Perth-based syndicate buys into NSW large format market

4 hours ago

Myer restructures management, cuts support staff

6 hours ago

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