Marketing Archives - Page 3 of 4 - Inside Retail

the-dining-club-by-ikea-outside-sketch

Creating emotion from flat-pack furniture

Retail Doctor Group looks at Ikea’s pop-up restaurant called ‘The Dining Club’ in London.

IRW

Preview: Inside Retail Weekly 2110

A sneak peek at what’s featured in this week’s issue of Inside Retail Weekly.

RebelSport-Chatswood-VM-13

Retailers win big at shopper marketing awards

Rebel Sport, Myer and The Good Guys amongst the winners at 2016 POPAI Marketing at Retail Awards.

facebook, like, social media

Here’s what happens when you ‘like’ a brand on Facebook

Does having more likes necessarily mean a promotion has been successful on Facebook?

Lush

Podcast with Natasha Ritz, Lush

Inside Retail talks social media with the brand communications manager for cosmetics retailer, Lush.

Businessman

Opinion: Gimmicks or better?

Why retail leaders contemplating business improvement, innovation or change need to differentiate between legitimate wins and mere gimmicks.

Stylerunnerstore

Stylerunner opens concept store

Activewear brand launches first bricks and mortar venture.

Lorna Jane century city 1

Athleisure on the way out?

Consumers hungry for premium label brands have driven growth for specialised activewear retailers, but the trend may be on the way out.

creator-store-youtube-psfk.com_

YouTube takes on bricks and mortar

Video rules as content king online, but even the mighty YouTube is seeing merit in physical retail stores.

omnichannel

Winning the omnichannel fight

Can bricks and mortar sales really be easily shifted online? Or is there more merit in coaxing online shoppers into physical stores?

markdowns, sale, discount

Any idiot can sell something if it’s cheap enough

Why desperate attempts to create sales growth at all costs are killing retailers.

emotions, love, behaviour

When price alone is not the answer

Why retail marketers need to understand the crucial role emotions play in purchasing decisions.

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Twitter

Food and beverage retailer focuses on next phase of growth https://t.co/9Hw2fl1NTC

2 hours ago

Aussie retailers must reignite product development for consumer acknowledged differentiation or they are dead https://t.co/xPghbMg5tm

3 hours ago

Fast fashion giant locks in fifth Victorian opening https://t.co/iAT3JrXmvw

4 hours ago
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