Shoe chain Camper breaks all the rules – but it’s been doing so since 1877…
US e-tailers have shifted their focus to the areas of mobile, social and personalisation.
The tone of a retail store can make or break the customer relationship, writes Adrian Black.
Ten high profile Whitcoulls stores have been sold in New Zealand, the first of the RedGroup stores to be sold by administrators.
A discount perfume chain has been placed in the hands of receivers.
Skincare retailer Aesop is moving away from the cookie cutter approach to chain store design.
Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
As catalogue advertising continues to grow among retailers and the true value of multichannel customers is better understood, it’s no surprise that the integration of catalogue advertising campaigns and digital strategies has come to the forefront.
A few of the guys within the office sport T-shirt’s with the slogan ‘Data is the new black’ across the front. It now forms part of their favourite ‘casual Friday’ outfit.
Yesterday it was the terms ‘reach and frequency’ that bounced around marketing meetings… But as buzz words tend to do, they have fizzled somewhat, and have been replaced with terms like ‘relevance and engagement’, writes Ian Jones. But are these new terms here to stay? And why have we moved away from the age-old favourites reach and frequency?
This week’s high profile GST campaign has to be the worst executed, ill-considered public relations campaign in Australian history.
Borders US has delayed payments to landlords and suppliers as it struggles to secure finance to continue trading.