Editor’s Picks - Inside Retail Australia

Learnings from the exhibition floor

US e-tailers have shifted their focus to the areas of mobile, social and personalisation.

Store tone – is yours right?

The tone of a retail store can make or break the customer relationship, writes Adrian Black.

Administrator sells first batch of RedGroup stores

Ten high profile Whitcoulls stores have been sold in New Zealand, the first of the RedGroup stores to be sold by administrators.

Perfume chain collapses

A discount perfume chain has been placed in the hands of receivers.

Aesop: cookie cutter rebel

Skincare retailer Aesop is moving away from the cookie cutter approach to chain store design.

Lasoo completes first ABA Web Audit

Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.

Integration key to catalogue success

As catalogue advertising continues to grow among retailers and the true value of multichannel customers is better understood, it’s no surprise that the integration of catalogue advertising campaigns and digital strategies has come to the forefront.

Data is the new black

A few of the guys within the office sport T-shirt’s with the slogan ‘Data is the new black’ across the front. It now forms part of their favourite ‘casual Friday’ outfit.

Relevance and engagement – buzz words?

Yesterday it was the terms ‘reach and frequency’ that bounced around marketing meetings… But as buzz words tend to do, they have fizzled somewhat, and have been replaced with terms like ‘relevance and engagement’, writes Ian Jones. But are these new terms here to stay? And why have we moved away from the age-old favourites reach and frequency? 

Retailers scream ‘buy offshore’

This week’s high profile GST campaign has to be the worst executed, ill-considered public relations campaign in Australian history. 

Borders’ future down to the wire

Borders US has delayed payments to landlords and suppliers as it struggles to secure finance to continue trading. 

Carbon tax folly lacks foundation

As the dust settles from Julia Gillard’s carbon tax bombshell it’s becoming less and less clear how much impact the new tax will have on the economy and industry – including retailing. 

Yop Polls

The Amazon effect...
What impact will the e-commerce giant have on Aussie retail?

Twitter

There are other issues besides short expiry dates. https://t.co/FdLSmGaqJy

11 hours ago

Global car brands are looking to reach new heights by broadening their appeal and offering to local consumers. https://t.co/nSdhCC2TwG

12 hours ago

The current cycle of formulaic trend to factory source will not survive the next decade without massive casualties. https://t.co/1psoyHtFKD

12 hours ago
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